Androcentrism is the privileging of masculine or male-associated traits over feminine or female-associated traits, whatever the gender of the person with these traits.
Examples of androcentrism might include:
- disgust for the colour pink, as worn or liked by anyone
- dress codes (whether formal, or, as in geek culture, informal) that privilege wearing pants over skirts or dresses
- steering one's daughters or other young women one has influence over towards masculine hobbies or actively away from feminine hobbies
Note: critiques of androcentrism do not require that women have feminine traits or presentation, simply that women and others that do have these traits should not be discriminated against or considered lesser.
The societal assignment of traits to the masculine and feminine categories in the first place is a core part of the maintainence of the gender binary.