TekSavvy is an independent Canadian Internet Service Provider. In August of 2012, they rolled out an ad campaign featuring a slate of fictional characters as the face of the company. Unfortunately, several of these characters draw heavily on sexist or racist stereotypes.
Images[]
Contrast the awkward, nerdy white guy, "Gene Yus":
References[]
- Character gallery
- Twitter list: The TekSavvy Characters
- YouTube video depicting the photo shoot for the campaign