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Geeklist founders react badly to reporting sexism

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Geeklist had a promotional video featuring a man in a T-shirt, shorts, and sandals as well as a woman wearing only a T-shirt and underwear. The video had been online for quite a while at the time of the incident.

Twitter correspondence with Geeklist founders Edit

On 22th March 2012, Shanley Kane came across the video, and on Twitter, asked Christian ("csanz") and Reuben Sanz ("rekatz"), co-founders of Geeklist why the ad featured a "woman in her underwear dancing around to dubstep", and after csanz replied, acknowledging that an updated version with less skin showing was needed to replace the "super old ad", Kane requested the ad be taken down because "it's fucking gross". Csanz questioned Kane's aggressive tone, to which Kane replied with "because it's aggressively offensive yo". From this tweet on, arguments by czanz and rekatz contain following arguments:

Bug report Edit

After the failed Twitter exchange, handle codahale filed a complaint about the video's sexism as a humorous bug report form. Codahale's report included not only the statement that the pantslessness of the female character in the video would alienate and anger the person seeing the video, but also illustrated the threat that Geeklist's own brand might be damaged due to association "with a 'Maxim' ethos in which women are seen as being objects whose presence is exclusively related to male visual enjoyment", and that "due to the fact that people talk to each other, this bug may produce cascading brand failures".

Response Edit

Initial responses to codahale's report ranged from delighted, to approving and supportive, to responses with a similarly humorous yet critical tone, to dismissive and outright silenc-ey.

Assorted dismissive, etc. replies

Apology Edit

In 22th March 2012, Christian and Reuben Sanz posted a public apology on the Geeklist blog at http://blog.geekli.st/post/19734620901/geeklist-and-a-public-apology. The Sanz's admitted they "could have handled [the Twitter correspondence] better".

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