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Naked Password is an open-source jQuery plugin with the tagline "Make your site sexy!" It purports to encourage users to enter stronger Web site passwords by displaying cartoon images of a woman wearing progressively less clothing: "Our beautiful model Sally tastefully removes items of clothing as the password grows stronger." The concept reflects an assumption that Web site users are heterosexual men (not just *anyone* who finds women sexually attractive; see What about lesbians?), while also presuming users (regardless of gender) want sexual images as part of their user experience with products unrelated to sexuallity.
The images are small cartoon-style icons; the final image shows a completely naked woman.
As of September 2011, the plugin's front page has been modified to say "Naked password comes with two image sets (male and female). It defaults to female but you can easily switch between them with the sex variable." It is telling that the default image set is of a woman and that the home page shows a cartoon image of a scantily clad woman. The change seems more like an attempt to deflect criticism than a sincere move to accommodate users.