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TekSavvy Characters ad campaign

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TekSavvy is an independent Canadian Internet Service Provider. In August of 2012, they rolled out an ad campaign featuring a slate of fictional characters as the face of the company. Unfortunately, several of these characters draw heavily on sexist or racist stereotypes.


Teksavvy-betty-behave Teksavvy-fite-bak

Contrast the awkward, nerdy white guy, "Gene Yus": Teksavvy-gene-yus

List of all six characters: Teksavvy-chars-twitter


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